We were born on two wheels and we’ve been in love with cycling ever since, supporting not only the major professional events such as Tour de France but caring about leisure and semi-professional riders, too. We fell for motorsport in 1901 and won titles all around the world in a range of vehicles. Last but not least, we can claim that ice hockey truly is our game. We hold Guinness World Record for the „longest lasting main sponsorship of a world championship in the history of sports”.